A strategic data-driven thinker with a competitive drive, Rod leverages consumer data to craft winning brand awareness and lead generation strategies. His inquisitive mind fuels his execution skills, ensuring measurable results.
A Google-certified Tech and Marketing hybrid with almost 15 years of hands-on SEO experience, Rod possesses an in-depth understanding of Google Algorithms, including the Helpful Content System, E-E-A-T, Page Experience (Core Web Vitals), and many more. With his SEO expertise, your website will climb the ranks of search engine results pages and attract more targeted clicks and ultimately, conversions.
In addition to his technical SEO skills, Rod obtained experience using various SEO tools such as Conductor, SEMRush, Ahrefs, Screaming Frog, and lots more.
Rod gained over 3 years of experience creating dashboard reports using GA4, Google Search Console, Google Ads, SEMRush, and Facebook Ads datasets on Google Looker Studio and also has over 2 years of experience transitioning from Universal Analytics to GA4, converting UA events and goals to GA4 events using complex JavaScript code and triggers on Google Tag Manager (GTM).
Finally, Rod has 8 years plus experience optimizing and troubleshooting Google Business Profile (GMB) local search results including suspension recovery, wrong PIN location correction, and fake listing removals. With his expertise, your business will stand out on Google Maps and attract more local customers.