Search Engine Optimization (SEO) Search engine optimization (SEO) is an important part of a multifaceted marketing strategy. Even the most stunning website design is irrelevant if unseen. It isn’t a field of dreams! If you build it they won’t come without optimization, marketing and promotion. As an Internet marketing strategy, search engine optimization (SEO) considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Ideally, websites should be developed, from the ground up, with marketing in mind by a company knowledgeable in website design, search engine optimization, marketing, and advertising. Unfortunately, this isn’t always the case and a site must be optimized after the design is complete. In that case Search Engine Marketing (SEM) and optimization may involve editing web page content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Internet Market Consulting is a full service Internet company offering complete packages that take your website from conception through completion. You never have to determine whether to call a domain registrar, hosting company, Internet marketing firm, webmaster or designer because we manage every aspect of your Internet presence leaving you to focus on what entrepreneurs do best, building prosperous businesses. We partner with you to create a customized packages to suit your business needs. Founded in 2005, Internet Market Consulting is a product of the dedication, hard work and commitment of Wendy Sherwood and as such a proud supporter of women in business.