We believe Search Engine Optimization should be worked on for startups as soon as possible because this is a long process and SEO is a very important strategy to have a sustainable business. Some “marketing agencies” or so-called“ experts will tell you they can make a great SEO campaign for your website within a few days or few weeks. Be careful, this is a scam. SEO is complicated and takes time and dedication. Even if most people may simply understand the basics, depending on your time, energy and willingness, you may decide that you need specialists to handle SEO for you.