I am the only SEO/SEM person I know who has actually built a search engine. I have actually built the front-end for an enterprise-wide search engine that crawled tens of individual sites, and then indexed them all.I recently created a website for XTribe Drum and Dance Events - within a week, it was at the #1slot in Google for "XTribe drum and dance". Within two days of doing my initial blast, the site was in the #1 slot, and the news release was in the #2 slot. I write content and build web pages that get results. Several sites I have built are in the top 5 in Google in multiple categories. I get results quickly, and I always ensure proper metrics are collected.