Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines. When looking to improve your website’s online visibility, search engine optimization (SEO) is often a good starting point. SEO involves improving a website’s presence in organic search results and, while it includes a number of moving pieces. Proper SEO training is required in order to perform the correct and effective tactics, in addition to avoiding practicing out-of-date SEO strategies.