- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.
- Creating weekly and monthly reports using Google Analytics to track targets and NMV.
- Investigating and tracking keywords regularly to analyze reasons for increase/decrease in ranking and improve accordingly.
- Working on new projects regularly with other departments such as helping each one understand how their efforts can effect SEO.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.