I've worked with Search for almost 5 years (on my own projects, for clients, and heading up teams in leading agencies ) and I understand the medium inside out. I've worked with businesses large and small , across many different industries. I don't treat all campaigns alike, or plug them into an automated system (they seldom work) - I take the time to understand your business and use my knowledge of paid-search to apply those findings. Above all, I gear your campaign around delivering you a positive ROI.