SEM Analyst: Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing, YouTube, LinkedIn, Twitter, Facebook. Monitoring of keyword bids, account daily and monthly budget, impression share, quality score, Search term report. Manage and maintain updates for large keyword lists. Provide creative Ads copy and image ads suggestions. Managing Display network placement lists on AdWords. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting with display network. Generate weekly and monthly client reporting for all major metrics, Conversion and goals tracking. Keep pace with search engine and PPC industry trends and developments. Setup and monitoring Mobile App campaigns (for Android and IOS). Manage RLSA, ECPC, Conversion Optimizer, Remarketing and Display Campaigns.