I am a SEM specialist... have expertise on Google Adwords, Google Analytics and SEO with strong analytical power. Click to edit position description ? Creating new accounts, keyword research, writing ad copy, placement research. ? Executing campaigns – CPM, CPC, CPL, CPA etc. ? Search, Display(Contextual and Placement) targeting ? Effective selection and qualification of keywords (Popularity, Specificity, Brand Words) ? Testing & Campaign Optimization. ? Performance Report for client. ? Budget Management, Budget Allocation & Billing. ? Monitoring Google Analytics for each campaign. ? Goal setting and performance monitoring by executing the new ideas & findings. ? Analyzing reports & spot consumer behavior & trends that helps further optimization. ? Sharing of analysis information with the client on regular basis. ? 100% optimization of the campaign that will ensure lowest CPL & best quality leads. ? Knowledge and information sharing with team to improve overall account performance. ? Coordinated with team members to ensure achievement of all objectives. ? Assisted to facilitate increase in conversion rate for all PPC projects. ? Developed efficient PPC strategies and provided update. ? Administered campaign results and monitored performance