One of the key benefits of Search Engine Marketing for businesses is that paid ads offer better CTR and higher conversion than more passive forms of Marketing. Because PPC is more easily customized, It allows you to target specific keywords intended for your target audience.
Our SEM experts are passionate and dedicated to helping you identify a relevant campaign strategy, set out timelines, manage budgets and run A/B tests to maximize your campaign goals based on the targeted audience and your desired campaign. Our campaign strategy encompasses different advertisement formats and keywords. As our partner, we will guide you through the process of modifying/replacing the said keywords to reach a set that is optimally suited to drive your business and help it maximize your ROI.
Why & What is PPC?
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
- & More
Note: Ad Campaigns budget varies on the client and his needs.