3+ Years of Experience in Managing & Optimizing SEM Accounts for Global Advertisers Under a Wide Spectrum of Industries Google, Facebook Certified Professional & Passionate Marketer with Hands-On Experience in Digital Marketing, User Acquisition Strategies, Global Business Analysis, Stakeholder Management, Team Mentorship and Training. Thrived in Increasingly Complex Client-Facing Roles with Consistent High-Performance. Extremely Passionate and Knowledgeable About Digital Media. Effectively communicate digital strategies, rational, and proposals for current and new clients Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing. Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues Monitoring emerging industry trends and summarizing them for internal and external stakeholders ? Manage and Scale-Up the Top-Tier Sales Accounts Helping Them Reach Potential Users by Embracing Google's Online Products. ? Assist Clients to Plan, Manage, and Execute AdWords Campaigns- Search, Display, Remarketing, Google Shopping (PLA). ? Scrutiny of Clients’ Accounts and Providing Optimization Recommendations for All Competitive and Optimization Matrices Such as CTR (Click-Through-Rate), Quality Score, Impression Share Etc.