I have over 10 years of experience working in the design industries as a senior creative. During this time i have led cross-discipline teams to break new ground with creative and interactive work across a range of industries and companies such as seed funded start ups, traditional digital agencies and cutting edge art world productions. I strive to create outstanding work where innovative concepts and digital techniques meet traditional artistic craft. I am Passionate, engaged, resourceful and tireless in my approach that no problem is without a solution; my best work happens when there is no clear answer and I must solve the problem. I am a multipotentialite; meaning I have the ability to very quickly and competently acquire new skills. During my career I have applied myself in this way many times to learn on my feet new design techniques or technologies. This approach has helped me grow into a diverse range of positions such as Product Design Director, Creative Director, Product Manager and User Experience Designer. Since graduating from University with a BA (Hons) in Interactive Media Production I entered the design industry creating digital brands and websites for my own clients. I moved on to work within and lead agency based teams for over 9 years producing award winning cross platform and social media products for the digital entertainment and advertising industries. In parallel I maintained my personal creative growth by leading collaborative creative projects such as lookingsound.com. This array of creative, technology and team leading experiences culminated in my most recent position as Product Design Director for a Technology Startup where I led the creative and product design teams to imagine and realise the sound focussed web app Sonigram in a fast paced, low budget lean start-up environment.