I work as an email marketer for more than 7 years for multiple companies. I am certified by Returnpath, Responsys and MarketingSherpa. I define direct marketing strategy to engage new and existing customers. I manage the direct marketing campaigns end-to-end including: email program strategy, creative direction, content/messaging development, execution and reporting Keep up on email industry best practices Monitor and manage email subscriptions and segmentations Research new CRM platform to increase conversion and retention rates Build out test plans to optimize direct marketing performance including: personalization, messaging, offers, creative and segmentation. Track key milestones and deliverable and execute flawlessly Capture, assess and communicate results and learnings of email programs