SEO, or Search Engine Optimization, is the practice of optimizing a website or web page to rank higher in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines.
There are several factors that affect a website's search engine rankings, and SEO involves optimizing these factors to make the website more visible and relevant to search engines. Some key factors that impact search engine rankings include:
Keywords: The use of relevant keywords in the content and metadata of a website helps search engines understand the topic of the website.
Content quality: Search engines prioritize websites that provide high-quality and relevant content to users.
Site structure: The structure and organization of a website can impact its visibility in search results.
Backlinks: Links from other reputable websites to a website can improve its search engine rankings.
SEO is a continuous process, and it involves ongoing optimization and improvement of a website's content, structure, and other elements to increase its visibility and relevance to search engines. There are also various tools and techniques that SEO professionals use to analyze and optimize websites for search engine rankings.