Conducting on-page SEO work, including content refreshes and image SEO, to optimize the visibility of web content in search engine results. • Analyzing competitors' SEO strategies to understand their strengths and weaknesses and identify opportunities for improvement. • Conducting keyword research to identify the search terms that are most relevant and beneficial to the website's SEO. • Monitoring and reporting on key SEO metrics, such as organic traffic, bounce rate, and conversion rate, to measure the effectiveness of SEO strategies and initiatives. • Executing internal link building campaigns to improve website navigation, distribute page authority across the site, and boost SEO performance. • Creating meta data for web pages, including titles, descriptions, and keyword tags, to improve their relevance to search queries and their display in search engine results.