Quality guidelines that I follow:

- Google Authority, trust, and page rank

- All Links will be manually submitted.

- All links must be visible and readable.

- Links come from Google indexed website

- Links will be never expiring

- Links will be permanent, active, and static links only

- One-way links & "do Follow" Backlinks Only

- English language hosting Webpages/Sites only

- Links will be from a different IP address - from sites with unique c-class IP addresses only.

- The links will be established and crawlable pages.

- The blog comments will be well written and have some positive reviews

- Blog comments from high quality, relevant websites only

- Text content only – must be unique and original

Metrics I use to inform strategy:

- Organic traffic. One of the most important metrics for measuring SEO results is organic traffic. ...

- CTR

- Bounce rate

- Keyword rankings

- Domain authority

- New backlinks and referring domains

- Page speed

- Conversions