Website Audit using various SEO tools(Ahrefs, ScreamingFrog, SEMrush)
Create on-site and off-site SEO strategies for clients in various industries
Carry detailed keyword research including discovery and expansion of keyword opportunities using Ahrefs to find the most effective targets
Track, report and analyses website analytics and campaigns
Recommend changes to website architecture and internal linking to improve organic visibility
Research and monitor the latest industry trends and news
Backlinks profile audits and finding backlinks opportunities
Link building and outreach guest posts to create good quality backlinks
Monitor conversion rate, traffic and leads on a weekly basis using Google Analytics, Google search console and Bing webmaster tool and recommendations
Creating Client monthly reports in looker data studio
Work with the backend / CMS team to improve technical SEO(duplicate content, canonicalization, robots.txt, rich snippets etc.)
Local SEO
Cleaned up Google My Business profile
Conduct on-site and off-site analysis of the client's website and competitors
Managing Google Ads account
campaign set-up and optimisations across Google Search, Google Shopping and Bing Ads.