I am a creative person with a wide range of technical skills. I specialize wordpress development and SEO for websites. Search Engine Optimization is the process of improving the visibility of website by organic means. SEO is broken down into two main areas: on-page and off-page. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).