Having a strong web presence starts and ends with the search engine. Making sure that your content is being found by potential users is an absolute necessity. SEO audits should be regularly performed to make sure that your page is getting a fair chance at the exposure it deserves. An SEO audit will give you insight into your site as a whole, individual pages, and how your web traffic flows between those pages. With proper SEO you can improve your chances at being front and center in your target audience's search results. This essential marketing step will do wonders to improve site traffic.