SEO has always been a part of my repertoire. As a junior web designer at my first design agency I was indoctrinated in the ways of Search Engine Optimisation. I keep myself up to date with the latest news and trends within the industry, whilst still in England I would often attend SEO seminars - Pubcon was my favorite. I have never practiced the so called "Black Arts" like some search engine optimisers do. Nowadays you can't get away with using them anyway as the major search engines are wise to these methods and will blacklist your domain. I have optimised websites of all sizes and all types of industries and can work for you as just a consultant or can be more hands on if need be.