Freelance digital marketing consultant with a focus on SEO, content marketing and conversion optimisation. My primary experience is in the luxury travel sector however I now work within various industries. I also work with a number of small local business’ helping them launch into the digital world. Responsible for creating and executing an effective SEO strategy and campaign Devise link strategy. Producing innovative ways to build organic relationships for effective link building, including backlink audits and penalty removal Identify, understand and create successful content, as well as optimising and maintaining current content pages. Bi-annual competitor research and benchmarking Creating social media strategy and blog posting schedules for in-house execution Generating monthly reports which contain reasoning and recommended changes, executing those changes alongside business requirements Complete monthly maintenance and troubleshooting checks on the sites. Weekly summary and reports for ROI and CTA conversions Continual recommendations to PPC management to ensure continuity, synchronicity and suggestions of campaign creation to support lower performing areas of the business