SEO content writing is a method which includes search engine optimization in content writing. It is nothing more than the creating unique and original content which search engines can crawl and understand easily. It helps search engine crawlers to observe the authenticity of content and rank them in SERP (Search Engine Result Page) for multiple related keywords. For example, I am going to talk about SEO Content writing today and if I take care of SEO, then my article will rank for other related keywords such as “SEO Content Writing tips”, “What is SEO Content Writing”, “SEO Content Writing Tool” and “SEO Content writing Samples. That’s the benefit we get if we include SEO in content writing. Most of the time our prime motive is to rank our website or article which is good. But sometimes we have to think about readers. If we understand their need and write for them, it will automatically drive more engagement on our website or blogs. I am saying this because sometimes while we create SEO Friendly Content, we put a lot of SEO steps which readers don’t like. As a result, we end up with a great SEO article with lesser engagements. Motive of this is to use controlled SEO techniques in content. Make sure to make the article or information interesting which can keep the interest of website visitor or readers. Now let’s begin the steps we take in writing your seo content which will drive more traffic to your website. Step 1 - We Research for content First and most important step is research. You need to understand the importance of your article and conduct a research on Keywords, Trends, Related content and interesting facts, creative images and your website audience behavior. It would be great if you could add your own case studies in case of writing a blog post. Step 2 - Keyword Research Keywords are second most important factor in content writing. Being a SEO Strategist myself, I prefer to choose the best keywords for my article and do a proper research before using them. In order to do this, first you need to create a strategy what you wanted to achieve from your article. For example, if you are running a business website then your main prospective would be attracting more users instead of getting ranks. However, if you are a blog writer then your main prospective would be getting rank in SERP and drive more visitors on your blog. Both are two different things from each other. From my experience in Search Engine Optimization, I would suggest you to start with Low Competition keywords. Because it’s much easy to rank on low competition keywords than high competition keywords. Our Tools to perform keyword research We use Google Keyword Planner, Long Tail Platinum and Keyword Research Pro.