Conduct Keyword Research
Define Achievable Keyword Targets
Create A Topic Strategy
Document Organic Traffic Goals
Install Google Analytics & Search Console
Track Keywords
Submit An XML Sitemap
Ensure The Website Is Indexable
Optimize Meta Tags Based On Topic Strategy
Measure Website Uptime & Page Speed
Check Mobile Friendliness Score
Install An SSL Certificate
Identify & Fix Major Crawler Errors
Optimize Existing Content
Create Context-Rich Content
Check For Duplicate Content
Check Temporary 302 Redirects
Find & Fix Redirect Chains & Loops
Find & Fix Missing/Duplicate Meta Descriptions
Fix Missing/Duplicate Title Tags
Ensure All Images Use ALT Tags
Find & Fix Keyword Cannibalization
Turn Unlinked Mentions Into Links
Find & Fix Orphaned Site Pages
Monitor Weekly Rankings
Update Topic Strategy
Review Organic Traffic Trends
Investigate Behavioral Performance
Conduct a Competitor Analysis
Monitor Linking Domains
Evaluate Rankings & Featured Snippets