I specialize in producing descriptive, engaging, relatable sales copy and blog posts for businesses. My goal is to please both search engines and readers; establishing my clients as approachable, reputable subject matter experts. Whenever possible, I "mine" my client for information, facts and what makes his or her business preferable to the competition. Then, I work to produce easy-to-read, informative and entertaining copy and articles targeted to the prospective customer--whether that customer is already knowledgeable about the product or wants to gain knowledge. I can write for the layman without talking down, or take on the voice of one expert speaking to another.