With award winning stories in The Guardian and The Sunday Times, my internationally recognised pedigree demonstrates my persuasive and inspiring writing, including blogs, content creation and novels. Being head-hunted to serve as Chief Executive of The International Tree Foundation and receiving a rare Beijing residency before the 2008 Olympics highlights my enthusiasm and ability to deliver large projects under pressure. I'm a writer who does Crossfit, a Crossfitter who grows their own food, and a gardener who writes ... a non-specialist who works across disciplines and feeds one passion with another. I used to do the tough jobs that changed the world in big ways, now I focus on changing the world one thought process at a time. My skill is to convince your next reader to change their thinking ... and to do that I need to get into their heads, and take your business with me. Forget blue sky thinking; unless a blue sky is full of things your customers want, it's just scenery. My job is to make your blue sky into an attractive prospect for others to choose, and I'm very, very good at it! If you're interested in compelling narrative, exciting ways to reach people, in print and online, and in being a good business in the broadest sense, I'd love to work with you. Black hats need not apply. WORK EXPERIENCE Writer/Educator - May 2003 – February 2013 (Freelance) Chief Executive (head-hunted) – Feb 2002 – August 2003 Chief Executive - March 2000 to September 2001 Programme Administrator – August 1993 to March 2000 EDUCATION BA (Hons) First Class: Politics Philosophy and History, Birkbeck College,