Copywriting is the art and science of creating content that persuade the reader/end user to either buy a product, subscribe to a list, or take some other actions that could benefit your business. Who motivates the users to take action? The answer is very simple it is a copywriter’s job. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. Copywriter is someone who better understands people, knows exactly what the audience like, and selects the words that will appeal to them. The headline, words, phrases, sentences, and paragraphs that are used in a content have to be persuasive and motivational to make the readers/end users to take a specific action. Be it a blogger, freelance writer, on online business entrepreneur, you might become a sought-after copywriter when are able to develop your creative and perfect writing skills. SEO Copywriting: SEO copywriting is all about creating useful, compelling, and valuable content, which would target specific keywords so that other people might promote it on social media platforms with pleasure. This helps in increasing the authority and relevancy of your content and also improves its ranking in Google for the targeted keywords. SEO copywriting helps you to target your customers and provide solutions to their specific problems with well-developed content.