SEO is an integral and essential part of Digital Marketing.It is the most cost effective yet challenging technique for digital marketing to set a website in highest ranking.SEO will be done in such a way that it will increase the traffic of the particular website from ‘free’,’natural’,’organic’ and ‘editorial’ search.A SEO friendly website helps to increase brand awareness because showing a website in the first search definitely creates a strong brand image of a company.Also the for an effective Digital marketing and SEO ,you should ensure the that the website is updated and the code is overhauled as and when it is required.