- Planning and implementing Search Marketing strategies including SEO (on-page & off-page), SEM and Social Media Marketing strategies - Developing and implementing Search Marketing plans for various clients - Conducting competitive market research for each client to identify opportunities for increasing their online visibility - Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc. - Develop and implement Social Media strategies for various clients - Conducting Keyword Market Research on target markets’ searching habits - SEO Copywriting/Editing - Developing and optimizing Meta Tags - Developing and managing link-building campaigns