SEO experts typically have a range of skills and knowledge, including:
Technical SEO: They understand the technical aspects of website design and development, such as site speed, mobile responsiveness, and website architecture.
On-page optimization: They optimize the content and structure of web pages to make them more attractive to search engines. This includes optimizing titles, meta descriptions, headings, and content.
Off-page optimization: They develop strategies to increase the number and quality of inbound links to a website, which is a key factor in determining its authority and relevance.
Keyword research: They use various tools to identify relevant keywords and phrases that people are searching for, and then optimize website content accordingly.
Analytics: They use web analytics tools to track website performance and measure the success of their SEO strategies.
Overall, an SEO expert plays a critical role in helping businesses improve their online visibility and attract more organic traffic to their websites. By optimizing their website for search engines, businesses can increase their brand awareness, generate more leads, and ultimately drive more sales.