I keep myself up to date to the latest Search engine trends and various search algorithms i.e. Panda, Penguin, Hummingbird, MEDIC Core, Google News gate, Google March core etc. algorithms. The general step by step SEO process is as follows: Step 1. Keywords Research - Long tail Keywords Research • Social Engagement Keywords Analysis Step 2. ON-Site Recommendation Step 3:- Google Business Page Step 4: Off-Page SEO • Target Keywords • General Directory Submission • Local Directory Listing (Subject to availability in the region) • Local Citations Building • Business Dir submission • Article Creation (Create info rich articles) • Article submissions • Press Release Content writing (Create a buzz, create news worthy content) • Press Release Distribution (Use root domain info while posting) • Social bookmarking • Classified ads creation (Use related/thematic terms for creating the ad, Craigslist) • Classified ads submission (Including Craigslist) • Image sharing - Flikr ( Image, related term, domain URL) • Blog commenting • Forum Profile Creation (URL from profile) • Forum Posting • Web 2.0 sites - Create them as site. 1 post and about us (including the use of rich media assests) (create resource page) • Web 2.0 sites - Posting useful articles with rich media assets. Use a related term. Using contextual links while posting. • Profile links to related web 2.0 websites - Creating accounts on web 2.0 properties. • Competitor Backlinks (Analyze and prepare a list of backlinks from where we can get links) • Competitor Backlink Follow up - Creating backlinks as the competitor created. • Infographic submission (Provided by Client) • Power Point Presentation Creation (Keyword in title, description, tags) • Power Point Presentation Submission