Will Take care for below tasks: > Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns > Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. > Optimize copy and landing pages for search engine marketing > Perform ongoing keyword discovery, expansion and optimization > Research and implement search engine optimization recommendations > Research and analyze competitor advertising links > Develop and implement link building strategy > Work with the development team to ensure SEO best practices are properly implemented on newly developed code > Work with editorial and marketing teams to drive SEO in content creation and content programming > Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.