1. Keyword Research and Strategy
- Conducting in-depth keyword research to identify high-traffic, low-competition keywords relevant to the business.
- Analyzing search intent and creating targeted content strategies to rank for specific search queries.
- Continuously updating keyword strategies based on changing trends and algorithms.
2. On-Page Optimization
- Optimizing website content, including meta tags (title, description), headers, images (alt text), and URL structure.
- Improving internal linking and content hierarchy to enhance user experience and SEO.
- Ensuring the content aligns with keyword strategy and search intent.
- Implementing structured data (schema markup) to improve rich snippets.
3. Technical SEO
- Ensuring the website is mobile-friendly and has a fast loading speed.
- Identifying and fixing crawl errors, broken links, and redirect issues.
- Optimizing site architecture for both search engines and users (XML sitemaps, robots.txt).
- Monitoring and improving the website's indexability.
4. Content Creation and Optimization
- Collaborating with content creators to develop SEO-optimized content that resonates with target audiences.
- Regularly reviewing and updating older content to maintain relevance and improve rankings.
- Implementing strategies for blog posts, landing pages, and other web content to maximize organic traffic.
5. Link Building
- Developing and executing a strategy to acquire high-quality backlinks from authoritative websites.
- Outreach efforts for guest posting, partnerships, or content collaborations.
- Monitoring backlink quality and disavowing harmful links.
6. SEO Audits and Analysis
- Performing regular SEO audits to evaluate website performance and identify areas for improvement.
- Analyzing key metrics such as organic traffic, bounce rate, page rankings, and conversion rates.
- Using tools like Google Analytics, SEMrush, Ahrefs, and Moz to monitor SEO performance.
7. Local SEO (if applicable)
- Optimizing the business’s presence for location-based searches (e.g., Google My Business optimization).
- Implementing local citations and ensuring NAP (Name, Address, Phone number) consistency across directories.
8. Staying Updated with SEO Trends
- Keeping up with Google algorithm updates and industry best practices.
- Adapting strategies based on the latest SEO trends, updates, and tools.
- Continuously learning new techniques for optimization and growth.
9. Reporting and Analytics
- Tracking SEO performance metrics and creating detailed reports for stakeholders.
- Analyzing data to assess the effectiveness of SEO campaigns and make data-driven decisions.
10. Collaboration
- Working closely with developers, designers, marketers, and content teams to ensure SEO is integrated across all aspects of the website and marketing efforts.
- Providing recommendations for user experience (UX) improvements that can positively impact SEO.