• Use Google and Bing Search engines efficiently. • How to do keyword research. • Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results. • Perform On-page Optimization to rank the website higher in Google search results. • Perform Off-page Optimization also called Link Building. • Perform Video, Social Media, and AppStore SEO according to the latest trends and techniques. • Apply advanced techniques that will make the websites rank better than competitors. • Use some of the most important tools for SEO.