Used Google, Bing, Yahoo Webmaster tools, and Affiliate Network. Manager Google and Bing webmaster accounts Daily doing and support: SEO, PPC, Campaign management Implementation ongoing Management, Optimization and Engagement websites customers’ accounts. Research new PPC strategies.Keyword bid and campaign budget optimization. Keyword and negative keyword optimization.Work with internal and external business partners to expand and optimize accounts Support SEM program conceptualization with campaign expansions across multiple search engines, countries, and languages Report on key operational metrics and create actionable trend information for key performance indicators to ensure we have necessary information to make informed business, marketing, and sales decisions.Other duties as assigned A basic understanding of search engines, search engine optimization and paid search Redirects for non-domains.Redirects for multiple home page files. Edits to content map to different keyword focus areas on the site. Edits to keyword content.Develop additional content segments for optimization where needed. Edit and/or submission of XML site-maps to the search engines to promote the identifications of changes to the site.Updates to custom robots.txt files as needed. Edits to custom Meta descriptions and page titles for each page.Local map listing validation and optimization. Ongoing view of search engine results page rankings Ongoing optimization of on site content( both visible and back-end)   Keyword lists, ad copy and targeting setup. Keyword bid and campaign budget optimization. Keyword and negative keyword optimization. Landing page and conversion funnel optimization. Campaign targeting optimization. Ads copy optimization. Creating ads banners for advertising   Finding ways to reduce advertising expenses, and increase revenue