Why is Keyword Research important for business? Key word research is critical to SEO because, without the right research into what words are being used to find and rank your site, you cannot properly optimize your content strategy .i.e drawing the right traffic to your site. So, how do you research what the best phrases are to use? Don't Worry, I'll find the best Keywords to target for your niche or business. Research Related Business Keywords 1. Avg. Monthly Searches 2. CPC Rate (Help In Adwords) 3. Research Competitor Words 4. Long-Tail key words (Long tail phrases are those three and four words phrases which are very, very specific to 5. whatever you are selling.) 6. Most Traffic phrases words 7. High CPC Phrases