Keyword research: Keyword research is the foundation of any SEO strategy. It involves identifying the keywords that potential customers are likely to search for, and then optimizing the website and content for those keywords. Keyword research can be done using a variety of tools and techniques, such as Google Keyword Planner and SEMrush.

Technical SEO: Technical SEO is the process of optimizing the website's structure and code for search engines. This includes making sure that the website is mobile-friendly, has a fast loading speed, and is free of technical errors. Technical SEO can be a complex process, but it is essential for improving the website's visibility in search results.

On-page SEO: On-page SEO is the process of optimizing the website's content for search engines. This includes optimizing the title tags, meta descriptions, header tags, and image alt text. It also includes creating high-quality content that is relevant to the website's target audience.

Off-page SEO: Off-page SEO is the process of building backlinks and other signals that improve the website's authority and trust in the eyes of search engines. Backlinks are links from other websites to your own. The more high-quality backlinks that your website has, the higher it will rank in search results.