* Getting clients sites higher on the search engine results. * Actively researching, testing and proposing new approaches to improving search engine rankings. * Selecting search phrases and choosing keywords. * Advising and training up clients on the basics of search engine optimization so they can look after their own websites. * Launching SEO campaigns for clients. * Implementing online search strategies. * Analysing search results via Web Analytics and other specialist software. * Optimising websites and landing pages. * External link building with relevant high quality third party websites and directories. * Internal link building within sites. * Resolving technical issues related to a clients website. * Constant evaluation of keywords. * Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links. * Providing remote support, advice and tips to clients. * Involved in the annual SEO planning process. * On Page and Off Page Optimisation. * Organising research and surveys. * Carrying out competitor research. * Producing regular audits and writing up detailed monthly performance and progress reports for clients. * Mentoring junior staff.