1. SEO Audit and Strategy Development
- Initial SEO Audit: Conducting a comprehensive review of the client's website to identify SEO strengths, weaknesses, and opportunities. This includes technical SEO analysis, on-page SEO evaluation, and off-page SEO factors.
- Competitive Analysis: Analyzing competitors to understand their SEO strategies, keywords they rank for, and backlink profiles. This helps in identifying gaps and opportunities for the client.
- SEO Strategy Plan: Developing a customized SEO strategy based on the audit and competitive analysis. This plan outlines the objectives, target keywords, optimization tactics, and a timeline for implementation.
2. Keyword Research and Optimization
- Keyword Research: Identifying high-value keywords relevant to the client's business, considering factors like search volume, keyword difficulty, and user intent.
- Keyword Mapping: Assigning the identified keywords to specific pages on the website to ensure comprehensive coverage and optimization.
- Content Optimization: Optimizing website content with the targeted keywords, including headings, meta titles, meta descriptions, and body content, to improve relevance and visibility.
3. On-Page SEO Optimization
- Content Creation: Developing high-quality, engaging, and SEO-friendly content that addresses the needs and questions of the target audience.
- URL Structure Optimization: Ensuring URLs are concise, structured, and include relevant keywords for better crawling and indexing.
- Site Navigation and Internal Linking: Enhancing site navigation and implementing strategic internal linking to distribute page authority and improve user experience.
4. Technical SEO
- Website Speed Optimization: Improving website loading times for better user experience and SEO rankings.
- Mobile Optimization: Ensuring the website is mobile-friendly, considering the increasing prevalence of mobile searches.
- Secure Sockets Layer (SSL) Implementation: Installing an SSL certificate for website security, which is a ranking factor for Google.
- Schema Markup: Implementing structured data to help search engines understand the content of your website better and enhance visibility in SERPs.
5. Link Building and Off-Page SEO
- Backlink Strategy: Developing a strategy to acquire high-quality backlinks from reputable websites in the client's industry.
- Content Marketing: Creating and promoting content that naturally attracts backlinks and social shares.
- Local SEO: For businesses targeting local markets, optimizing Google My Business listings, and managing local citations to improve local search visibility.