Stage 1: Website Audit and Strategy Development

Stage 1A: Website Audit and Competitor Analysis

• Comprehensive Website Audit: Evaluating the current website's structure, content, and technical aspects.
• Keyword Research: Conducting extensive keyword research to identify relevant and high-performing keywords.
• Competitor Analysis: Analyzing competitors' SEO strategies to identify opportunities and areas for improvement.

Stage 1B: Goal Setting and Strategy Development

• Defining SEO Goals: Collaborating with the client to establish specific and measurable SEO objectives.
• Content Strategy: Developing a content strategy that aligns with target keywords and user intent.
• Technical SEO Planning: Outlining technical SEO improvements, including site speed optimization and mobile responsiveness.

Stage 2: On-Page Optimization and Content Implementation

Stage 2A: Content Optimization and Creation

• On-Page SEO Elements: Optimizing meta titles, descriptions, and header tags for target keywords.
• Content Enhancement: Improving existing content and creating new, high-quality content to align with SEO goals.
• Image Optimization: Optimizing images for faster loading times and improved user experience.

Stage 2B: Technical SEO Implementation

• Site Structure and Navigation: Ensuring a clear and logical site structure for search engine crawlers.
• Mobile Optimization: Implementing mobile-friendly design elements and ensuring responsive layouts.
• Schema Markup Implementation: Incorporating schema markup to enhance search engine understanding of website content.

Stage 3: Monitoring and Continuous Improvement

Stage 3A: Performance Monitoring and Reporting

• Analytics Setup: Implementing robust analytics tools to track website traffic, user behavior, and keyword rankings.
• Regular Reporting: Providing clients with regular reports on SEO performance, highlighting key metrics and achievements.
• Data Analysis: Analyzing performance data to identify trends, opportunities, and areas for improvement.

Stage 3B: Iterative Optimization and Adaptation

• SEO Strategy Adjustments: Making strategic adjustments to the SEO strategy based on performance insights.
• Algorithm Updates Response: Adapting the SEO approach in response to changes in search engine algorithms.
• Continuous Keyword Evaluation: Evaluating and updating keyword strategies to align with evolving user search behavior.