Stage 1: Website Audit and Strategy Development
Stage 1A: Website Audit and Competitor Analysis
- Comprehensive Website Audit: Evaluating the current website's structure, content, and technical aspects.
- Keyword Research: Conducting extensive keyword research to identify relevant and high-performing keywords.
- Competitor Analysis: Analyzing competitors' SEO strategies to identify opportunities and areas for improvement.
Stage 1B: Goal Setting and Strategy Development
- Defining SEO Goals: Collaborating with the client to establish specific and measurable SEO objectives.
- Content Strategy: Developing a content strategy that aligns with target keywords and user intent.
- Technical SEO Planning: Outlining technical SEO improvements, including site speed optimization and mobile responsiveness.
Stage 2: On-Page Optimization and Content Implementation
Stage 2A: Content Optimization and Creation
- On-Page SEO Elements: Optimizing meta titles, descriptions, and header tags for target keywords.
- Content Enhancement: Improving existing content and creating new, high-quality content to align with SEO goals.
- Image Optimization: Optimizing images for faster loading times and improved user experience.
Stage 2B: Technical SEO Implementation
- Site Structure and Navigation: Ensuring a clear and logical site structure for search engine crawlers.
- Mobile Optimization: Implementing mobile-friendly design elements and ensuring responsive layouts.
- Schema Markup Implementation: Incorporating schema markup to enhance search engine understanding of website content.
Stage 3: Monitoring and Continuous Improvement
Stage 3A: Performance Monitoring and Reporting
- Analytics Setup: Implementing robust analytics tools to track website traffic, user behavior, and keyword rankings.
- Regular Reporting: Providing clients with regular reports on SEO performance, highlighting key metrics and achievements.
- Data Analysis: Analyzing performance data to identify trends, opportunities, and areas for improvement.
Stage 3B: Iterative Optimization and Adaptation
- SEO Strategy Adjustments: Making strategic adjustments to the SEO strategy based on performance insights.
- Algorithm Updates Response: Adapting the SEO approach in response to changes in search engine algorithms.
- Continuous Keyword Evaluation: Evaluating and updating keyword strategies to align with evolving user search behavior.