I wrote three detailed Craigslist posts when I sold a used car, targeted to wildly diverse potential buyer types. Then I built a website to share my results: http://coolpeopleparty.biz (yeah, that's a domain I own). Within hours I received dozens of emails from fans of the project, and I sold the car. I can't resist this kind of project! I'm an experienced digital marketer, content creator, webinar everything-er, product marketing leader, team leader, go-to-market strategist and personal Brand-o-Lizer™. My life, work and creative pursuits bleed together like the red, white and blue of a Rocket Pop on a hot day. I find great satisfaction in a well-wrapped gift. When I'm not at work I survive bicycle commuting, write/produce weird web TV, hand-make high-concept costumes and run a viral humor blog (yes, really, http://boniverotica.tumblr.com). I'm AdWords Qualified and I can play a lot of R&B songs on the ukulele. I'm trying to write 100 songs: 100badsongs.tumblr.com. I have an illustrious speaking résumé which includes SMX, the world's largest Ignite, Bend WebCAM, AdFed, GrowthHacker TV, and various absurd internet videos. I invented spoken-word dubstep. I'm really into grammar, swearing, bicycles and books.