I am Ravinder Kumar, with over 3 years of experience in Digital Marketing. My expertise spans various domains including SEO, Google Ads, Online Reputation Management, Pay-Per-Click (PPC) marketing, Google Shopping, Product Listing Ads (PLA), Internet Marketing, Search Engine Marketing, and Social Media Optimization, particularly Facebook marketing.
Experience: I have had the privilege of working on both global and local projects. My knowledge extends to creating SEO-friendly website structures and website design.
Business Review: Understanding the client's business. Identifying and comprehending the client's business requirements. Conducting competitive research on the client's business competitors.
Understanding the Audience: Gaining insights into the client's business audience. Understanding the client's various business audiences.
Strategizing for Growth: After acquiring a deep understanding of the business and its audience, I plan the required strategies to drive traffic growth and increase revenue. This involves: Auditing the current state of the website. Optimizing the entire website, making it search engine-friendly.
On-Page Optimization: On-page optimization is a crucial component for every business website. It plays a pivotal role in presenting a business's products and services to the audience. A user's first impression is significant, and if they don't find what they need on the website, we risk losing potential clients. Factors like Domain Authority, Page Authority, Latent Semantic Keywords, Content Optimization, Website Speed, Meta Tags, Internal Linking, Heading Tags (h1, h2, h3), Image Alt Tags, Website URL Architecture, UI & UX website Architecture, Sitemap, Robots, and website content freshness all contribute to effective on-page optimization.
Off-Page Optimization: After thorough on-page optimization, it's essential to focus on off-page optimization to showcase our products and services to a broader audience. I follow a structured off-page planning,
including: Analyzing business type and behavior. Selecting relevant and niche sites for our business. Analyzing the backlinks of competitors. Creating a feasible strategy for off-page submissions.
Link Building Strategies: To ensure the website has high-quality backlinks, I employ various off-page techniques for link building. These include Local Listing, Social Bookmarking, Classified Submission, Press Release Submission, Article Submission, Community Submission, Directory Submission, Video Submission, PPT Creation, PPT Submission, PDF Creation, PDF Submission, and Guest Posting.
Online Marketing Strategies: In addition to SEO and off-page optimization, I understand the importance of other online marketing strategies for business growth. These strategies include Social Media Marketing, Content Marketing, Video Marketing, and Image Marketing.