SEO is the process of enhancing the website visibility and getting a high-ranking placement in the search results of search engines. Its primary aim is to get more traffic for a website. This traffic can be “free,” “organic,” or “natural” depending on the methodologies used in the process. SEO ensures that a website is accessible to a search engine and improves the chances that the website will be shown at the top in a search result. Importance of SEO SEO increases business visibility and branding which ultimately captures more and more potential clients SEO gives credibility to your business and develops a trust between you and your website visitors SEO brings your business traffic as it is the best way to help your target audience to locate your business online SEO is cost-effective method of marketing as it provides fairly good ROI and remains a critical factor for your visible online presence SEO is a never-ending process and doing it efficiently on regular basis will let you win the competition