Phase 1 – Optimize your Landing Page (On-Page SEO) 1.Use keyword phrase in the Title tag. Phrase should end within first 70 characters. 2.Use keyword phrase in Meta Description. Phrase should end within first 156 characters. 3.Use keyword phrase in tag if there is one. 4.The keyword phrase should be used in the page's text-based body content at least twice. On pages more than 500 words in length, make sure that keyword density is at least 1.5% (but no more than 6 or 7%). Keyword usage should be evenly distributed throughout the page. Phase 2 – Internal Off-Page SEO 1.Identify additional pages on your site that can also be optimized for targeted keyword phrase. 2.Once the support page(s) has been identified, maximize the link relevance passed on to the landing page by: a) using the keyword phrase in page Title and Meta Description, b) using the keyword phrase in non-hyperlinked body content, and c) hyperlinking one instance of the keyword phrase to the intended landing page. 3.Maximize the number of optimal internal links to your landing page. Vary the anchor text going to your landing page by using slight variations of the keyword phrase (e.g. singular/plural, synonyms, long-tail variations, etc.) 4.This phase can be extended by creating more pages support the landing page. But unless you have significantly fewer pages than your competition, then you would probably be better served to move on to Phase 3. Phase 3 – External Off-Page SEO (Link Building) After you have optimized as many of your pages as possible and linked them to your landing page, you should then move on to external link building. There is no simple step-by-step process for this phase. You will have to determine how to make your content more linkable so that you can develop links naturally. You should also research your competition to find the most relevant links to your landing page. Keep the following guidelines in mind as you try to build ext