With literally millions of new businesses entering the World Wide Web on a yearly basis, it can be a pretty daunting task to ensure that your company receives a fresh influx of attention, sales and profits. There are a complex multitude of ways to reach potential customers; but three of them have proven to be far more effective as far as your online presence is concerned. These are SEO (search engine optimization), SEM (Search Engine Marketing) and SMM (Social Media Marketing). On their own these techniques are pretty effective, but when combined there’s no limit on how much business a company could enjoy – especially those local to Reading, Lancaster, Allentown, Philadelphia, York and Harrisburg in Pennsylvania hoping to maximize their local results.