Without a doubt, the best way to increase your traffic long term, which will in turn increase your sales long term, is to increase your search engine rankings with search engine optimization (SEO). While search engine optimization will get your website ranking high in the search engine results, it also helps you accomplish a whole lot more. High rankings build the trust of your target audience. Think about it, if Google thinks your website is worthy of a page one ranking, your prospects will gain instant trust in your business. Iken Marketing Solutions breaks our search engine optimization services down into three different areas that provide high search engine visibility. Onsite SEO Onsite search engine optimization involves adjusting your actual website so the search engines can easily read and index it. By doing so, we ensure the search engines can easily determine what your website is about, automatically boosting your rankings. This part of our search engine optimization services includes optimizing the title, description, navigation, interlinking, content, anchor text, and keywords of your website. During this phase, we also examine your website’s coding and robots.txt file, and we develop a sitemap that gives the search engines a clear roadmap to follow when reading and indexing your website. Offsite SEO Offsite search engine optimization increases the authority and popularity of your website through link building. When determining the order of the search engine rankings, the search engines factor in the authority and popularity of your website. By increasing the number of inbound links pointing to your website, the search engines will increase your rankings due to your new increased authority and popularity. Other SEO Iken Marketing Solutions also offers several other SEO services that can boost your rankings and improve your online visibi