SEO – Search Engine Optimization Strategy – In Site This is the strategy for the SEO initiative within the overall marketing plan for www.yourwebsite.com. I’ll provide detail to the strategy, analysis, and my optimization recommendations. First Step: Audit www.yourwebsite.com, to see if there are any issues that may have to be fixed for your webmaster. We will be optimizing the website (on page) in its entirety, with a specific success metric on a: 1. Search aspect: 2. Traffic research 3. Google Index State 4. Track Back 5. Other Resources 6. Link you Google Accounts, Adwords, Analytics and webmastertools, all together to analyse all data and metrics. Target Search Engine: - – Google: We will focus our optimization efforts on Google, with webmastertools. - – Google has roughly a 60% market share of search volume. Results Timeline: – After implementation of the recommendations, there is a delay of at least a week or two, before seeing results in the Search Engine. – The keyword rankings should continue to improve as the strategic inbound links age, and the SEO implementations have been indexed. On average, the optimum effect from the on-site & off-site SEO effort will be experienced in approximately 12 weeks.