The simplest explanation of SEO is obtained from its derivation, Search Engine Optimization. The key concept of search engine optimization is to make your website friendlier to search engines. This is done by some complex steps such as link building, creating elaborate content, posting visual aids, etc. These steps help the search engine in identifying your website and the purpose of it. Why do you need the search engine to understand and identify your website? Because then the search engine would place your website link in higher ranking which enables it to be on the first page of search results. Having an SEO service for your website is not just to improve your website ranking on search engine results; it also helps your customers and clients in better understanding your website and the products and services available. Dotz Web Technologies LLP can provide the best SEO services India.