On Page & Off Page Optimization. Preliminary Analysis of the website using free SEO analysis tools such as seositecheckup.com and viewing source code ? Identifying target audience and coming up with a list of keywords they would use to search online Off-page optimization Competitor analysis of the top 10 results showing for your primary keyword using various SEO analysis tools (OpenSiteExplorer, Ahrefs SEO toolbar, Majestic Backlink Analyzer, SEOQuake, andMozBar) Writing blog posts as a guest author on highly relevant blogs and websites in the industry with an author by line that has the link to your own website/blog