SEARCH ENGINE OPTIMIZATION:
- KEYWORDS RESEARCH AND ANALYSIS: Researching the best keywords using multiple strategies and tools based on major factors like relevancy, search volume, and user intent
- SEO AUDIT AND COMPETITORS ANALYSIS: Implemented auditing for clients to know the position of the company in SERP and analyzing the competitors’ strategies for getting the decision making and precautions or suggestions to be taken for the client's website
- ON-PAGE OPTIMIZATION: Meta tags, heading tags, image optimization, alt tags, header and footer, service page or landing page optimization, robot.txt file creation and submission, sitemap creation and submission, anchor text internal and external linking
- OFF-PAGE OPTIMIZATION: social bookmarking, profile submission, directory submission, GMB Account, review submission, quora submission, image sharing/posting, blog posting and submission, blog commenting, open graph, Twitter card, infographic submission, other inbound and outbound linking, etc.
GOOGLE ADS/ADWORDS: optimizing and analyzing google ads account structure for better performance,
- funnel optimizations for effective conversions and leads,
- grouping exact match and relevant keywords,
- effective audience segmentation for leads and conversions,
- managing and optimizing campaigns for multiple devices through display ads,
- Implemented google ads strategies of 60 ad copies for 10 clients from various industries
SOCIAL MEDIA MARKETING: profile optimization, understanding marketing funnel of social media ads, ways to improve business through SMM, Techniques to engage users through posts, factors affecting business profile in SMM, Techniques to convert visitors into leads for business funnel optimizing for SMM Ads including (Facebook, Instagram, Twitter, LinkedIn, Bing ads)
EMAIL MARKETING: identifying the target audience, effective email optimization, email campaign through mail chimp tool, tracking email performance
TOOLS
Google Analytical, Google data studio Google Search Console/ Google Webmaster Google tag manager
MailChimp SEO minion MOZ
Grammarly
Adobe Photoshop and Canvas Ubersuggest
Google Keyword Planner WordPress
vidIQ Vision for Youtube Socialblade, etc.