• 4+ years’ experience search engine optimization across all major search engines with a proven ability to establish key performance indicators to measure success vs. key objectives • Excellent verbal, written and presentation skills to evangelize the value of the SEO disciplines • Experience with managing natural search strategies in a highly competitive market • Experience and comfort independently leading SEO performance and strategy presentations • Demonstrate understanding of strategic marketing, business and financial principles • Thorough understanding of marketing new media techniques including web development, as well as understanding of overall marketing strategy and integrated communications • Comprehensive understanding of interactive technologies and relationship marketing • Experience translating offline marketing concepts to the online space • Experience with keyword search, ranking and analysis tools • Familiarity with online SEO resources, tools, blogs, forums and professional organizations • Exceptional written and verbal communication skills with experience writing optimized web page content, META titles and descriptions • Ability to juggle multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functional and information sharing environment • Strong analytics background and working knowledge of Excel and other Microsoft Office applications • Experience with analytics reporting suite or other enterprise analytics packages • Strong project management and inter-departmental coordination skills